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Good read as you think about your mobile app strategy
As a non-developer, I was able to use the book as a solid foundation to embark on an app project within my role as a product manager. I have more confidence in knowing what to discuss with our software development team and better understand the right steps to take to getting a mobile app out the door.
Global Supply Chain Head
Very informative easy read and actually helped me make a decision on direction.
I appreciated the absolute practicality of this short book. It provided the foundational information about app development that I need to feel like I can now ask intelligent questions and think intelligent thoughts about how apps might benefit our business.
The comparative tables and the chapter on development tools was especially useful.